Rose Farrell officially launched ROSE + REGGIE in 2021 (at local markets), after having day-dreamed about it for 5 years.

Rose was living in Costa Rica in 2015 and was selling up-cycled, tie-dyed t-shirts for extra cash. After watching the documentary The True Cost (please everyone go watch), she was compelled to return home to Australia and start studying fashion design.

She truely believes you can make a difference from the inside. After graduating in 2018, Rose gained experience in the fashion industry working for a variety of fashion brands. Small on-shore production and large off shore production. While this experience was great, it was also frustrating to not be able to fully control the supply chain and the brand decisions.

This frustration cemented her drive to start her own label, to be able to have full control and to truely make a positive impact. 

Fast forward a couple of years, after taking a small break to buy a house, get married and have a baby, ROSE + REGGIE is back and better than ever.